Michelson Alexander Explains…

Our team has unique expertise in media, public affairs, politics and communications, and on our podcast, we put that knowledge to good use.

On the show, the Michelson Alexander team takes a strategic communications lens to the stories you find on the front page of your morning paper, and talks to the movers and shakers that are breaking and making those stories.

You can expect to hear interviews with prominent Australians, explainer episodes on key government policies, and analysis from our team about whichever crisis you have just seen leading the six o’clock news bulletin.

You can subscribe to the show wherever you get your podcasts, or access it via our inbuilt player below.

Latest episodes

H2 in 2022 - A National Approach

10 June, 2022 | 20min

Within this episode, we’re going to get a perspective from inside the Department of Industry, Science, Energy and Resources, and another from the CSIRO.
Our first guest, Patrick Hartley, is the leader of the CSIRO’s Hydrogen Industry Mission, and our second guest, James Hetherington, heads up the department’s Hydrogen Strategy Team.
Patrick and James joined us to discuss what their respective organisations are doing to turn Australia into a hydrogen superpower, and whether the hydrogen future really will be as good as promised.

H2 in 2022 - Guarantee of Origin Scheme

20 May, 2022 | 15min

Throughout our hydrogen mini-series so far, the idea of a Guarantee of Origin Scheme has been mentioned over and over again. Today, we’re going to find out why.
Our guest on this episode is Cameron Mathie from the Clean Energy Regulator. As a Manager for Future Carbon Markets, Cameron is chiefly involved in the design of Australia’s Hydrogen Guarantee of Origin Scheme.
We were lucky to sit down with him to discuss how the scheme might look, the trials that are underway, and what a successful scheme will achieve.
Finally, thanks to our partner, the Australian Hydrogen Forum, for making this series possible.

H2 in 2022 - A wholistic energy transition

17 May, 2022 | 25min

So far on Michelson Alexander’s hydrogen mini-series, we’ve covered production, commercialisation, and the future of renewable gas in your home and on this episode, we discuss hydrogen in a much broader context.
The global search for renewable fuels is of course, driven by a need to lower carbon emissions. That need means that every part of the energy sector must transition. Hydrogen, then, is one piece in a very big puzzle.
Our guest, Jim Snow, is an Executive Director of Oakley Greenwood, a firm that, among other things, models different renewable energy scenarios. Jim will discuss some of the key questions we’ve been discussing surrounding the future of H2, but most importantly, he’ll help you to understand where hydrogen best fits in the broader energy mix.

H2 in 2022 - Commercialising Hydrogen

21 April, 2022 | 28min

Welcome to the latest episode of our mini-series on Australia’s hydrogen future, produced in collaboration with the Australian Hydrogen Forum.
On this episode, you’re going to hear from Alex McIntosh from ARENA, and Justin Nash from BP.
A key question they are pondering is: what can be done to make hydrogen commercially viable?
Where is investment needed to scale up production? Should hydrogen production, or hydrogen demand, come first? And how is government working with industry to promote the hydrogen economy?

H2 in 2022 - Hydrogen in the home... but how?

6 April, 2022 | 18min

Welcome to the third episode of our mini-series on Australia’s hydrogen future!
We’re tackling the main issues and questions on Australia’s hydrogen future, and now it’s time to talk about hydrogen in the home. The Australian Gas Infrastructure Group has set a bold vision to decarbonise their networks around Australia by 2040. So, how will they do it?
On this episode, AGIG CEO Craig de Laine will lay out the plan for you, from the blending projects that are already underway, to the steps required to scale up.

H2 in 2022 - Production 101

4 April, 2022 | 29min

In this episode, Michelson Alexander Senior Associates James Fitzpatrick and Elyse Gatt caught up with political and industry leaders to discuss what’s next for the hydrogen economy.
We’re taking you through some of the technologies that can help us to produce more H2 at a lower cost, something that will be vital to scale-up the entire sector.
Talk of electrolysis and methane pyrolysis can seem a little overwhelming. Thankfully, you’ll be hearing from Roger Knight, the Managing Director of Energys, and Chris Dunks, the managing director of Synergen Met.

H2 in 2022 - What questions are being addressed at the Australian Hydrogen Forum?

29 March, 2022 | 37min

Welcome to the first episode of our mini-series on Australia’s hydrogen future!
In collaboration with the Australian Hydrogen Forum in Sydney, Michelson Alexander Senior Associates James Fitzpatrick and Elyse Gatt caught up with political and industry leaders to discuss what’s next for the hydrogen economy.
In this episode, you will to hear the voices of the Honourable Lily d’Ambrosio, Victoria’s Energy Minister; the Honourable Mick de Brenni, Queensland’s Minister for Hydrogen; Jordan McCollum, National Policy Manager for the Australian Pipes and Gas Association; and Kobad Bhavnagri, the Head of Strategy for Bloomberg NEF.

What's At Stake? The Winter Olympics & Diplomatic Boycotts

21 February, 2022 | 20min

The Winter Olympics in Beijing have finished, and one of the lead headlines was that several nations opted not to send any government representatives, mostly in protest of alleged human rights abuses by the Chinese Government against the Uyghur population in Western China’s Xinjiang region.
The International Olympic Committee has always maintained its political neutrality however the Olympics have often been used to make political statements, such as the boycotting of the Moscow Olympics in 1980 during the height of the Cold War.
This week on Michelson Alexander Expains… we explore the diplomatic boycotts and whether they are likely to achieve anything.

The 'Novax' Saga with Dr Abul Rizvi

25 January, 2022 | 36min

In a time where people are hungry for more binge-worthy TV dramas, the sport of Tennis has provided in spades, offering a legal drama that not even Netflix could script.
World No.1 tennis player, Novak Djokovic was deported from Australia on the opening day of the first Grand Slam event of 2022, the Australian Open. And while the tennis tournament rolls on, questions around immigration laws, proper governance, international relations, the role of celebrity and the long term effects of the COVID-19 crisis rumble away in its wake.
In this episode of Michelson Alexander Explains… we will explore the “Novax Saga” in three parts. First, we will explore the process that led to Djokovic’s deportation, then we will analyse – from a strategic communications viewpoint – the performance of each of the major stakeholders and finally predict the fall out from such a major international political event.

Michelson Alexander Explains... 2021

22 December, 2021 | 24min

Michelson Alexander along with clients, family and friends meet to celebrate the year that was and amongst the festive season cheer, people were invited to reflect on their biggest learnings from 2021 and forecast what’s ahead in 2022.

We need to look at systems, not just vehicles - MA Explains... AI, Liveable Cities & Micromobility

18 December, 2021 | 37min

This week, we’re very lucky to be joined by one of the world’s most creative minds to discuss all things artificial intelligence, and big, city-reshaping tech.
Assaf Biderman has a big CV. He is the CEO and co-founder of transportation robotics company Superpedestrian, a client of ours. And he is a founding member and Associate Director of the Senseable City Lab at the Massachusetts Institute of Technology (MIT).
On this episode, we pick Assaf’s brain about the ways A.I. is already being used (hint: it’s way more than you might think) and quiz him about how A.I. can work for the public good, and how new technology can unlock more liveable cities right across the globe.

Local campaigns need to have local solutions - MA Explains... Grassroots Campaigns

04 November, 2021 | 21min

The Michelson Alexander team has been watching the Northcote Public Golf Course saga unfold, and today, we’re using it as a case study to explore public relations strategies, how opposing sides can compromise on hyperlocal issues, and what makes a successful grassroots campaign.

The media plays a part... Jen Hewett Explains COVID Recovery

06 October, 2021 | 30min

This week, Michelson Alexander’s Jack Banister and Shannon Gill are joined by Jen Hewett, the Australian Financial Review’s National Affairs Columnist.
Jen has followed the pandemic since March 2020, and we’ll chat to her about how our leaders have responded to it and communicated during it, and how the media have covered these leaders and their messages.

"We need to have a goal" - Paul Guerra Explains COVID Recovery

23 September, 2021 | 37min

The pandemic is once again the force that is driving most of the stories on the front pages, and there’s plenty at stake for politicians, businesses, and citizens alike.
In this mini-series of MA Explains… we’re exploring the different factors in the COVID recovery process.
Today’s guest is Dr Paul Guerra. He is the CEO of the Victorian Chamber of Commerce and Industry, Victoria’s peak business group, a role he took over in February 2020.
Today’s conversation centres around one key premise: what does business expect from government through the pandemic?

"We need to have conversations and humanity" - Dr Andrés Noé Explains COVID Recovery

18 September, 2021 | 42min

The pandemic is once again the force that is driving most of the stories on the front pages, and there’s plenty at stake for politicians, businesses, and citizens alike.
In this mini-series of MA Explains… we’re exploring the different factors in the COVID recovery process.
Today’s guest is Dr Andrés Noé. He’s a medical doctor, a Rhodes scholar and one of the clinicians involved with the development and trialing of the AstraZeneca vaccine.
As well as vast experiences working on malaria and malaria vaccines, Noé has also spent a decade focused on the health and wellbeing of children and adolescents. He has now developed high-level COVID-19 expertise via various projects, and led contact tracing teams in the UK. He is currently working at The Royal Melbourne Hospital.

What's At Stake? A COVID and Communications Round Table

10 September, 2021 | 30min

The pandemic is once again the force that is driving most of the stories on the front pages, and there’s plenty at stake for politicians, businesses, and celebrities alike.
This week, Michelson Alexander’s Senior Associates, James Fitzpatrick and Shannon Gill, join me to dissect the major stories.
What can businesses do to encourage their employees and customers to receive a COVID-19 vaccine?
Why did the public take exception to Scott Morrison’s Father’s Day trip to Sydney to see his family?
And if they had their moments over again, what would Nadia Bartel and Guy Sebastian do differently?

Winning all around! What business and organisations can learn from the Paralympic Movement - Don Elgin Explains Tokyo 2020

24 August, 2021 | 38min

Don Elgin competed at three Paralympics in Athletics and won four medals. He is an amputee, having been born without the lower half of his left leg. He is now the Head of Wallara Online and remains connected to our Paralympic team via StarAmp Global, a management company he founded to support amputee athletes.
Don joins us to talk about what the Paralympic movement has meant to his life, the messaging around disability, and how the moment in the media spotlight the Paralympics will have over the next few weeks can communicate messages far beyond sport.

"This is your one shot every four years" - Lucy Benjamin Explains Tokyo 2020

10 August, 2021 | 34min

The Tokyo Olympics marks the end of, this time around, a 5-year cycle for athletes that will result in a well-earned mental and physical break. But the same applies for those that work with the athletes, including communications professionals.
Lucy Benjamin has worked across the globe in several sports, but most recently, she’s been Australian rowing’s communications and government relations manager.
Lucy is finishing up at Rowing Australia at the end of the Games, so, in this episode of Michelson Alexander Explains, we talk to Lucy about how the Olympics function from a comms perspective.

"You can't be what you can't see" - Nova Peris Explains Tokyo 2020

02 August, 2021 | 31min

One of the stories of the 2020 Tokyo Olympic Games has been the strength of the First Nation’s athletes representing Australia.
Basketballer Patrick Mills carried the flag; the Matildas posed for a photo with the Aboriginal flag before their first game; and the team uniforms are adorned with Indigenous designs.


30 July, 2021 | 23min

The long-overdue 2020 Olympics kicked off on Wednesday, July 21 when Australia was resoundingly thumped by their Japanese hosts on a softball diamond in Fukushima. These Olympics come after months of anything-but-softball from the IOC, which has forged ahead despite repeated outbreaks of COVID-19 globally, and in the host city, Tokyo.


28 July, 2021 | 2min

Michelson Alexander is excited to be launching our new podcast, MichelsonAlexander Explains… Our team comes from a diverse array of backgrounds, and has vast experience in a range of sectors, including the media, communications, legal affairs, politics and policy. On the show, we’ll be taking a strategic communications lens to the stories you’ll find on the front page of your morning paper and talking to the movers and shakers that are breaking and making those stories.

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